Sugarcane Creative are a creative marketing agency based in Sheffield UK.
Find out more at www.sugarcanecreative.co.uk
Martin Abonyi
Creative Director
Role in business
Overseeing all creative activity, scheduling and ensuring smooth flow of work.
What I like about the role
I enjoy working on campaigns that make a fundamental difference to our clients business. It’s satisfying, individually and collectively, when a client is really pleased with our work and can see the benefits in our working relationship.
Family and Interests
I’m married to Clare and we have a 4 year old son, Joseph. Most of my spare time is centred around my family, when I get time to myself I’m usually riding my bike, going fishing or playing drums in my band. My interesting fact is that my band once claimed the single of the week with our first release on Channel 4’s teletext, beating the likes of Red Hot Chilli Peppers and Jennifer Ellison!! With our 41/2 out of 5 score.
Motto
Work hard – Play hard
Craig Birch
Client Services Director
Role in business
Clearly understanding clients needs and working with them to ensure their marketing is successful.
What I like about the role
I love being able to make recommendations that make a fundamental difference to people’s businesses. I love to think about how we meet objectives and drive peoples business forward. It’s definitely about working with people for me and the variety I get from the role with no two days ever being the same.
Family and Interests
I’m married to Tina and we have a little girl Millie Grace Birch (nearly 3 going on 30) and a little tearaway Daniel Charlie Birch (8 months and into everything). Spare time? What’s that? For me its spending time with the family, socialising and after some prompting hitting the hills on my bike (down to Martin that one!). I’m chairman for Higher Rhythm recording studios in Doncaster and passionate about mentoring other entrepreneurs. Given the chance I would start drumming again but nowadays my kit is gathering dust in the loft. My interesting fact is that I got engaged to Tina whilst free diving with 12 sharks averaging 10ft in length.
Motto
Go and wear the t-shirt!
Paul Winterman
Senior Designer
Role in business
Creating conceptual and effective design, liaising with clients and printers, overseeing and developing new start up websites and handling various technical issues.
What I like about the role
I really enjoy the freedom to produce creative work, but in a way that always has the ultimate purpose in mind. The sense of being involved in a great team is always evident too.
Family and Interests
I am literally ‘just married’ to Lisa and we spend most of our time together chasing after our 1 year old daughter Lilly May. Aside from my work at Sugarcane Creative, I also run a small online business, selling personalised greetings cards and invitations. Added to this is my position of ‘Internet Researcher’ for the AQA (Any Questions Answered), leaving very little spare time. Interests include watching Doncaster Rovers and wrestling (yes, wrestling). My interesting fact is that I met Lisa, from Hartlepool, whilst thousands of miles away in Tenerife on my first ever lads holiday.
Motto
Miracles do happen!
Louise Fenton
Client Services Manager
Role in business
Administering new business, managing accounts, liaising with clients and co-ordinating the delivery of work in progress.
What I like about the role
I particularly enjoy the variety of the role. Meeting people from all kinds of backgrounds, and working alongside them in varying industries keeps things interesting on all levels. It’s a never ending learning process.
Family and Interests
I’m married to Mark and we are proud parents to 8 year old Holly. Most of my spare time involves ferrying Holly from one social appointment to another! In my other life I am a Consultant for Virgin Vie At Home and enjoy doing bridal makeovers. Given the chance of my own social life I enjoy the odd glass of wine with my husband Mark and catching up friends and family! My interesting fact is that I once gave Richard Branson a kiss and he asked for another!!
Motto
You don’t ask, you don’t get!
Chris Alexander
Graphic Designer
Role in business
To create individual pieces of artwork for each client’s specific requirements and needs.
What I like about the role
I enjoy working together closely with the clients to come up with a piece of work that passes all their expectations. Turning their brand identity into something that helps take them to the next level in their profession.
Family and Interests
Currently in a relationship, I also have a 10 year old daughter called Holly. My daughter Holly plays a big part of my life and takes up a lot of my spare time which I wouldn’t change for the world. When I do find some spare time, I enjoy socialising with my friends, going to gigs, my favourite band is The Charlatans. I try to keep fit but usually gets pushed to the back of the to do list these days I also like watching football and, as I am sure you are all wondering, I support the mighty Everton. My interesting fact is that I have met the comedy geniuses that are The Chuckle Brothers
Motto
Don’t count your chickens until they have hatched.
