sugarcanecreative's blog

It’s ok to fire customers

sugarcanecreative — Thu, 19 Nov 2009 20:08:04 +0000

It’s important for all of us that we work with customers we can have a relathionship with. Customers who are on our wavelength, who let us in, who are willing to work together and who know what it means to be a team. We have all been there with custoimers who just dont get it. Well guess what it is ok to fire customers. For those of you that were unsure then we came across some quotes from custoimers that may just reveal some tell tale signs. Click here to see the first signs of customers from hell

Volvo use blind artist and video for inspiring promotion

sugarcanecreative — Sat, 14 Nov 2009 13:32:37 +0000

Volvo tasked artist Esref Armagan to paint an exclusive preview of their new S60 concept car. Not too remarkable, unless you consider the fact that Amagan has been blind since birth. He’s actually able to render objects in perspective (something previously thought impossible), sensing their form by touch alone.

Ikea Marketing stunt using storage on balconies

sugarcanecreative — Tue, 10 Nov 2009 19:39:56 +0000

Ikea have done an amazing job of creating a brand that everybody considers when needing good quality cheap and cheerful furniture. We don’t even have Ikea in South Africa, but we’re still well aware of the brand even without mainstream advertising.

This guerrilla stunt using balconies in Frankfurt, which were made to look like storage boxes, is a cracker. In Europe, where space is at a premium – your balcony really does turn into valuable storage space. In South Africa it’s often regarded as a convenient location for laundryIkea have done an amazing job of creating a brand that everybody considers when needing good quality cheap and cheerful furniture. We don’t even have Ikea in South Africa, but we’re still well aware of the brand even without mainstream advertising.

Krispey Kreme “urge alerts” get customers attention

sugarcanecreative — Tue, 10 Nov 2009 00:22:08 +0000

Krispy Kreme

An excellent example of ways to grab customers attention and to market to them in a way that encourages them to buy at a certain time is Krispy Kreme’s neon Hot Light sign. Their Hot Light turns on during certain hours of the day and night, signaling to passers-by in-the-know that their doughnuts are fresh right at that moment. Developed in direct responce to noticing that they sell more doughnuts when they are freshly made than at any other time. So why not tell customers about it. A great example of how urge alerts grab customers attention

Laser Etching Could Replace Labels on Fruits and Vegetables

sugarcanecreative — Wed, 04 Nov 2009 23:19:42 +0000

A true example of technology affecting the way we share brands directly to consumers

Laser Etching Could Replace Labels on Fruits and Vegetables

dont wait for your customers to come to you

sugarcanecreative — Wed, 04 Nov 2009 22:16:08 +0000

DOMINOS DOOR TO DOOR… Why should customers have to come to you. Most people order pizzas when they’re at home or at work. Aiming to broaden those delivery horizons, Domino’s Pizza in the Netherlands recently placed white doors in the park and on the beach and delivered to their customers on their terms. Read the story at http://www.springwise.com/marketing_advertising/dominosdoors/

What customers want

sugarcanecreative — Tue, 03 Nov 2009 22:01:57 +0000

I ask customers what they think they want. And I try to listen with unclogged ears, opened eyes and an open heart. Then I ask then what their customers really want. Its not about you. Once we find out what a customer would actually be excited to buy or do, our job is to make sure that’s what is being offered. And that is what any marketing effort must do, if it hopes to succeed.

Lifetime Value

sugarcanecreative — Mon, 22 Sep 2008 20:12:26 +0000

When an independent supermarket owner was asked what each customer was worth to him he instantly said “£52,000.” He went on to say “ i will do everything i can to ensure my team doesn’t loose one”. He was then asked how he came to the figure.

He said “on average a person spends around £100 per month with us and shops 52 weeks a year and i will keep most of them for 10 years if i treat them right. To loose one customer is a potential loss to me of £52,000 and that’s not factoring in the fact they will tell 10 other people if they get a bad service”.

This is from an owner of a business that is lucky enough to operate in an area where competition is relatively low. With even more choice than ever customers will vote with their feet at any opportunity.

Are you providing the best possible service you can?
Are you really serious about client satisfaction?
Have you considered your client lifetime value?
Does this change your perception of some of your clients?

encourage arguments

sugarcanecreative — Thu, 18 Sep 2008 19:06:00 +0000

If we went through business without arguments then where would we be. I believe that arguments can stir the passion within a team and get to the real feelings and needs of a business.

Without arguments there can be a tendency for a team to follow the person who has the strongest opinions, the loudest voice or the biggest personality. How often is this person right?, how often does that person look at things from all angles? and how often does any business get to where it wants to be through the determination of one person?

Arguments don’t mean falling out, they don’t have to be personal but i do believe that discussions, even if heated, lead to decisions which in turn lead us to change and at the very least moves us forward.

When there is no peril in the fight, there is no glory in the triumph. A Alverez. courtesy of quoteworld.org

worn again eco bags

sugarcanecreative — Tue, 16 Sep 2008 19:53:25 +0000

For several years, Worn Again has been giving a new lease on life to old materials including car seat belts, prison blankets, bicycle tires, parachutes and firemen’s uniforms. Now the company is working to help Virgin Atlantic meet its goal of halving the waste it sends to landfills by 50 percent by 2012. The airline has already reduced the waste it produces in its offices and ground operations, and now Worn Again has produced 2,000 limited-edition bags using materials reclaimed from approximately 1,000 airplane seats during a renovation. The Worn Again Virgin line includes two handbags, a messenger bag and a toiletry case, priced ranging from GBP 25 to GBP 65. All are handmade in family-run and small-scale workshops in Portugal and come with a list of the “ingredients” and sources used. The bags are available at Terra Plana and elsewhere. Article courtesy of www.springwise.com see links